national identity, tourism, and advertising in the European Union.
Using visual representations of Croatia, this research attempts to examine how identity is constructed for representation on a global scale. Focusing on tourism advertisements this research explores the ways in which the image of Croatia is actively constructed post-EU accession. Croatian tourism follows social trends of progressively more visual forms of advertisements leading to questions of how the process of constructing identity on a global scale is achieved. These themes will be examined within this research while considering the role of EU membership in the visualization of Croatia.
Research is conducted as a PhD thesis at the University of Edinburgh by Nichole Fernández.